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- Is It Time to Abandon Lookalike Audiences?
(Wed, Jan 15, 2025)
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- The Pubcast Is Back for 2025
(Wed, Jan 08, 2025)
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- The Source of Motivation
(Tue, Aug 01, 2023)
";
- How Meta Credits Ads for Conversions
(Thu, Jul 27, 2023)
";
- How to Publish One Video Per Day
(Tue, Jul 25, 2023)
";
- The Surprising Impact of an AI Chatbot
(Thu, Jul 20, 2023)
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- Remarketing and the 80-20 Rule
(Tue, Jul 18, 2023)
";
- When Should You Use Advantage+ Placements?
(Thu, Jul 13, 2023)
";
- Is Detailed Targeting Dead?
(Tue, Jul 11, 2023)
";
- The Potential Problem with AI Chatbots
(Thu, Jul 06, 2023)
";
- You Should Republish Underperforming Videos
(Tue, Jul 04, 2023)
";
- Why Aren't Some Ad Reviews Instantaneous?
(Thu, Jun 29, 2023)
";
- Meta Is So Bad at Naming Stuff
(Tue, Jun 27, 2023)
";
- Update Your Assumptions
(Thu, Jun 22, 2023)
";
- Stop Blaming the System
(Tue, Jun 20, 2023)
";
- The Most Important Skill of an Advertiser
(Thu, Jun 15, 2023)
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- The Metrics You Should Care About
(Tue, Jun 13, 2023)
";
- Keep it Simple with Facebook Ads
(Thu, Jun 08, 2023)
";
- Understand How the Algorithm Works
(Tue, Jun 06, 2023)
";
- Be Ethical to a Fault
(Thu, Jun 01, 2023)
";
- Links Are Down on Facebook, But Does It Matter?
(Tue, May 30, 2023)
";
- How are Meta's Changes to Aggregated Event Measurement Possible?
(Thu, May 25, 2023)
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- Do Not Ignore Meta's Twitter Competitor
(Tue, May 23, 2023)
";
- Embrace 'It Depends'
(Thu, May 18, 2023)
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- 5 Reasons for a Drop in Meta Ad Prices
(Tue, May 16, 2023)
";
- Guaranteed Hack for Facebook Ads Success
(Thu, May 11, 2023)
";
- The Impact of Reels on Instagram Growth
(Tue, May 09, 2023)
";
- What Happens When You Publish to YouTube Shorts Every Day
(Thu, May 04, 2023)
";
- Should You Be Everywhere?
(Tue, May 02, 2023)
";
- How to Increase Your Facebook Ads Budget Slowly and Safely
(Thu, Apr 27, 2023)
";
- You're Looking at Your Facebook Ads Budget All Wrong
(Tue, Apr 25, 2023)
";
- How ChatGPT Sent Me Business
(Thu, Apr 20, 2023)
";
- The Benefits of Publishing a Video Every Day
(Tue, Apr 18, 2023)
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- The Secret of Streaks and Maintaining a Productive Routine
(Thu, Apr 13, 2023)
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- Why Isn't My Facebook Ads Budget Spending?
(Tue, Apr 11, 2023)
";
- The Importance of Stubborn Consistency
(Thu, Apr 06, 2023)
";
- How to Build an Audience on TikTok
(Tue, Apr 04, 2023)
";
- How Long Should Your Short-Form Video Be?
(Thu, Mar 30, 2023)
";
- Recap of the Latest AI Updates
(Wed, Mar 29, 2023)
";
- How Often Should You Publish a New Video?
(Tue, Mar 28, 2023)
";
- Facebook Ads Mistakes and Conversion Rate
(Thu, Mar 23, 2023)
";
- Should You Ever Turn on Audience Network?
(Tue, Mar 21, 2023)
";
- Clone Your Voice with AI
(Thu, Mar 16, 2023)
";
- Is Remarketing on Facebook Dead?
(Tue, Mar 14, 2023)
";
- Should You Repost TikTok Videos?
(Thu, Mar 09, 2023)
";
- The Three Phases of Procrastination
(Wed, Mar 08, 2023)
";
- Publish One Video Per Day
(Tue, Mar 07, 2023)
";
- How Should You Set up the Conversions API?
(Thu, Mar 02, 2023)
";
- Website Performance, GA4, and Preparing for AI with Joel Hughes
(Wed, Mar 01, 2023)
";
- The Huge Potential Problem with Meta Verified
(Tue, Feb 28, 2023)
";
- What I Think About Meta Verified
(Thu, Feb 23, 2023)
";
- What We Know About Meta Verified
(Tue, Feb 21, 2023)
";
- How You Can Prepare for the Future of Search
(Thu, Feb 16, 2023)
";
- Google Bard, Bing, and the Future of Search
(Wed, Feb 15, 2023)
";
- The Impact of Future Search Engines on Content Creation
(Tue, Feb 14, 2023)
";
- How Does AI-Driven Search Impact Referral Traffic?
(Thu, Feb 09, 2023)
";
- Why Does Facebook Suck at Detecting These Scams?
(Tue, Feb 07, 2023)
";
- We're Still So Early: ChatGPT and AI with Rachel Woods
(Wed, Feb 01, 2023)
";
- We Don't Like Change
(Tue, Jan 31, 2023)
";
- A Little Bit of Luck
(Thu, Jan 26, 2023)
";
- The Struggles of Building and Maintaining Business Relationships
(Wed, Jan 25, 2023)
";
- ChatGPT Wrote a Movie
(Tue, Jan 24, 2023)
";
- Will ChatGPT and AI Make Your Job Obsolete?
(Thu, Jan 19, 2023)
";
- AI Just Leapt Forward with ChatGPT. What Happens Now?
(Wed, Jan 18, 2023)
";
- A Misunderstanding of ChatGPT and AI
(Tue, Jan 17, 2023)
";
- How Often Should You Update Facebook Ad Creative?
(Thu, Jan 12, 2023)
";
- How I Edit My Videos
(Tue, Jan 10, 2023)
";
- 5 Ways to Start Your Year
(Thu, Jan 05, 2023)
";
- Content Marketing Production Goals for 2023
(Tue, Jan 03, 2023)
";
- Auction Overlap Can Impact the Delivery of Your Facebook Ads
(Wed, Dec 28, 2022)
";
- Stopping the Bleeding is Growth, Too
(Wed, Dec 21, 2022)
";
- How to Create a Video Funnel with Facebook Ads
(Mon, Dec 19, 2022)
";
- How to Get Started with Short-Form Video
(Fri, Dec 16, 2022)
";
- When View Through Conversions Happen
(Thu, Dec 15, 2022)
";
- Get to the Damn Point
(Wed, Dec 14, 2022)
";
- How Facebook Could Highlight Organic Conversions
(Tue, Dec 13, 2022)
";
- How Facebook Ads Get Credit for a Conversion
(Mon, Dec 12, 2022)
";
- How to Plan for a Successful 2023
(Fri, Dec 09, 2022)
";
- Stop Winging It
(Thu, Dec 08, 2022)
";
- Stop Chasing Easy
(Wed, Dec 07, 2022)
";
- Why Can't We Do This With Video Views Audiences?
(Tue, Dec 06, 2022)
";
- Should You Go Broad?
(Mon, Dec 05, 2022)
";
- The Impact of Short-Form Video
(Fri, Dec 02, 2022)
";
- Why Aren't Your Facebook Ads Working?
(Thu, Dec 01, 2022)
";
- The Solution to Audience Expansion
(Wed, Nov 30, 2022)
";
- The First Thing You Should Do Before Running Ads on TikTok
(Tue, Nov 29, 2022)
";
- The Most Important Lesson when Adjusting to Short-Form Video
(Mon, Nov 28, 2022)
";
- Consider Pulling Back on Your Advertising
(Wed, Nov 23, 2022)
";
- Facebook Needs Quality Optimization Option
(Tue, Nov 22, 2022)
";
- How to Run Ads for High Value Purchases
(Mon, Nov 21, 2022)
";
- Is Jon Abandoning Facebook?
(Fri, Nov 18, 2022)
";
- When Optimization Works Against You
(Thu, Nov 17, 2022)
";
- The Value of Free Content
(Wed, Nov 16, 2022)
";
- Formula for Determining Your Campaign Budget
(Tue, Nov 15, 2022)
";
- How Slow-Talkers Can Create Short-Form Video
(Mon, Nov 14, 2022)
";
- The Proper Setup When Managing Ads for Others
(Fri, Nov 11, 2022)
";
- A Pivot Towards Short-Form Video
(Thu, Nov 10, 2022)
";
- 28-Day Click Attribution is BACK!
(Tue, Nov 01, 2022)
";
- How to Prepare for Restriction Period for Political Ads in the US
(Mon, Oct 10, 2022)
";
- Should You Use Advantage Custom Audiences?
(Tue, Oct 04, 2022)
";
- What Gated Content for Lead Ads Means for Advertisers
(Tue, Sep 27, 2022)
";
- Ways to Use Custom Metrics in Ads Manager
(Wed, Sep 14, 2022)
";
- What's up with these weird ads??
(Tue, Aug 30, 2022)
";
- Special Ad Audiences are Going Away
(Fri, Aug 26, 2022)
";
- New B2B Targeting Options for Facebook Ads
(Tue, Aug 16, 2022)
";
- How Advantage+ Creative Works
(Tue, Aug 09, 2022)
";
- How Meta Could Leverage Outbound Clicks
(Thu, Aug 04, 2022)
";
- Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers
(Tue, Aug 02, 2022)
";
- When Life Gets in the Way
(Mon, May 23, 2022)
";
- Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms
(Fri, May 20, 2022)
";
- New Feature: Marketing Messages from Meta Business Suite
(Wed, May 18, 2022)
";
- A Rant About Building Your House on Rented Land
(Mon, May 16, 2022)
";
- Meta Needs Facebook Search Ads Based on Search Terms
(Fri, May 13, 2022)
";
- Meta Needs Lead Form Integration with Instant Experience Ads
(Wed, May 11, 2022)
";
- Meta Needs Breakdowns for Any Type of Audience Expansion
(Mon, May 09, 2022)
";
- Meta Needs an Impressions Shown Custom Audience
(Fri, May 06, 2022)
";
- Meta Needs Frequency Capping for More Optimization Options
(Wed, May 04, 2022)
";
- Meta Needs Facebook Podcasting Features for Advertisers
(Mon, May 02, 2022)
";
- Meta Needs Additional Targeting and Optimization Options for Video
(Fri, Apr 29, 2022)
";
- Meta Needs Follower Targeting with More Granularity
(Wed, Apr 27, 2022)
";
- Meta Needs Granularity of Page Engagement Targeting
(Mon, Apr 25, 2022)
";
- Meta Needs Standard Events for Quality Website Traffic
(Fri, Apr 22, 2022)
";
- Meta Needs an Option to Optimize for Quality Traffic or Engagement
(Wed, Apr 20, 2022)
";
- Meta Needs Organic Conversion Reporting
(Mon, Apr 18, 2022)
";
- The Next Phase of The Pubcast
(Sat, Apr 16, 2022)
";
- PUBCAST: Celebrating 150 Episodes in 150 Days
(Fri, Apr 08, 2022)
";
- PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation
(Thu, Apr 07, 2022)
";
- PUBCAST SHOT: When Should You Use Facebook Lead Ads?
(Thu, Apr 07, 2022)
";
- PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?
(Tue, Apr 05, 2022)
";
- PUBCAST SHOT: 7 Benefits of Domain Verification
(Mon, Apr 04, 2022)
";
- PUBCAST SHOT: Keep it Simple
(Mon, Apr 04, 2022)
";
- PUBCAST SHOT: Facebook is Testing Custom Audience Expansion
(Sat, Apr 02, 2)(022 +0000 18:00:00, )
";
- PUBCAST: 5 Facebook Ads Tips for March
(Sat, Apr 02, 2022)
";
- PUBCAST SHOT: What Interests Are Used to Target You?
(Thu, Mar 31, 2022)
";
- PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate
(Wed, Mar 30, 2022)
";
- PUBCAST SHOT: How to Stay Updated on Meta Ad Changes
(Tue, Mar 29, 2022)
";
- PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages
(Mon, Mar 28, 2022)
";
- PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)
(Sun, Mar 27, 2022)
";
- PUBCAST SHOT: An Old Man Rant About Saying 'Meta'
(Sat, Mar 26, 2022)
";
- PUBCAST: A Deep Dive Into Meta Advantage
(Fri, Mar 25, 2022)
";
- PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget
(Thu, Mar 24, 2022)
";
- PUBCAST SHOT: What is Meta Advantage?
(Thu, Mar 24, 2022)
";
- PUBCAST SHOT: How to Approach Facebook Ads Scaling
(Tue, Mar 22, 2022)
";
- PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports
(Mon, Mar 21, 2022)
";
- PUBCAST SHOT: How You Can Still Compare Attribution Settings
(Sun, Mar 20, 2022)
";
- PUBCAST SHOT: How Facebook's A/B Test Feature Works
(Sat, Mar 19, 2022)
";
- PUBCAST SHOT: Dynamic Experiences
(Fri, Mar 18, 2022)
";
- PUBCAST: 7 Facebook Ads Creative Optimization Features
(Fri, Mar 18, 2022)
";
- PUBCAST SHOT: An Introduction to Web Events
(Thu, Mar 17, 2022)
";
- PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads
(Wed, Mar 16, 2022)
";
- PUBCAST SHOT: Multiple Text Options Ad Optimization
(Tue, Mar 15, 2022)
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- PUBCAST SHOT: How Call Extension Ads Work
(Mon, Mar 14, 2022)
";
- PUBCAST SHOT: How to Optimize Creative For Each Person
(Sun, Mar 13, 2022)
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- PUBCAST SHOT: How to View Results When Using Dynamic Creative
(Sat, Mar 12, 2022)
";
- PUBCAST: Building Off a Spark
(Fri, Mar 11, 2022)
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- PUBCAST SHOT: How to Use Dynamic Creative
(Thu, Mar 10, 2022)
";
- PUBCAST SHOT: How to Manage Audience Fragmentation
(Wed, Mar 09, 2022)
";
- PUBCAST SHOT: How to Share Ad Mockups with Clients
(Tue, Mar 08, 2022)
";
- PUBCAST SHOT: Understanding the Attribution Setting
(Mon, Mar 07, 2022)
";
- PUBCAST SHOT: Shrinking Audiences and Remarketing
(Sun, Mar 06, 2022)
";
- PUBCAST SHOT: Two Benefits of Domain Verification
(Sat, Mar 05, 2022)
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- PUBCAST: Remember That?
(Fri, Mar 04, 2022)
";
- PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel
(Thu, Mar 03, 2022)
";
- PUBCAST SHOT: Video Breakdowns Provide Important Context
(Wed, Mar 02, 2022)
";
- PUBCAST SHOT: What is Advanced Matching?
(Tue, Mar 01, 2022)
";
- PUBCAST SHOT: What Are Automatic Events?
(Mon, Feb 28, 2022)
";
- PUBCAST SHOT: Conditional Formatting for Your Ad Reports
(Sun, Feb 27, 2022)
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- PUBCAST SHOT: How the Ad Auction Works
(Sat, Feb 26, 2022)
";
- PUBCAST: 100 Days of Pubcasts
(Fri, Feb 25, 2022)
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- PUBCAST SHOT: What Is Advantage Plus?
(Thu, Feb 24, 2022)
";
- PUBCAST SHOT: Facebook Ads On a Budget
(Wed, Feb 23, 2022)
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- PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?
(Tue, Feb 22, 2022)
";
- PUBCAST SHOT: How I Target Website Visitors by Specific Page
(Mon, Feb 21, 2022)
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- PUBCAST SHOT: How I Use Custom Conversions
(Sun, Feb 20, 2022)
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- PUBCAST SHOT: Using the Facebook Pixel Helper
(Sat, Feb 19, 2022)
";
- PUBCAST: The View-Through Conundrum
(Fri, Feb 18, 2022)
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- PUBCAST SHOT: The Role of Custom Conversions
(Thu, Feb 17, 2022)
";
- PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?
(Wed, Feb 16, 2022)
";
- PUBCAST SHOT: Partner Level Integrations and Third-Party Domains
(Tue, Feb 15, 2022)
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- PUBCAST SHOT: Understanding Event Parameters
(Mon, Feb 14, 2022)
";
- PUBCAST SHOT: Exploring View-Through Conversions
(Sun, Feb 13, 2022)
";
- PUBCAST SHOT: Catalog Custom Audiences
(Sat, Feb 12, 2022)
";
- PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Report)
(Fri, Feb 11, 2022)
";
- PUBCAST SHOT: Ask These Basic Questions to Better Measure Success
(Thu, Feb 10, 2022)
";
- PUBCAST SHOT: Deduplication of Events
(Wed, Feb 09, 2022)
";
- PUBCAST SHOT: Website Custom Audiences I Use
(Tue, Feb 08, 2022)
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- PUBCAST SHOT: Custom Events That I Use
(Mon, Feb 07, 2022)
";
- PUBCAST SHOT: How to Create Custom Metrics in Ads Manager
(Sun, Feb 06, 2022)
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- PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?
(Sat, Feb 05, 2022)
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- PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy
(Fri, Feb 04, 2022)
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- PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content Creators
(Thu, Feb 03, 2022)
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- PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance
(Wed, Feb 02, 2022)
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- PUBCAST SHOT: How to Check Quality of Traffic Campaign Results
(Tue, Feb 01, 2022)
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- PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap
(Mon, Jan 31, 2022)
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- PUBCAST SHOT: Evergreen Campaigns
(Sun, Jan 30, 2022)
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- PUBCAST SHOT: How Automated Rules Work
(Sat, Jan 29, 2022)
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- PUBCAST: $1,500 for Quality Traffic and I Got WHAT??!!
(Fri, Jan 28, 2022)
";
- PUBCAST SHOT: Text in Image Ads
(Thu, Jan 27, 2022)
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- PUBCAST SHOT: How to Measure Success with Instant Experience Metrics
(Wed, Jan 26, 2022)
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- PUBCAST SHOT: All About Page Engagement Custom Audiences
(Tue, Jan 25, 2022)
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- PUBCAST SHOT: How to Use Time on Website Custom Audiences
(Mon, Jan 24, 2022)
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- PUBCAST SHOT: How Reach Optimization Works
(Sun, Jan 23, 2022)
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- PUBCAST SHOT: How Facebook Attribution Works
(Sat, Jan 22, 2022)
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- PUBCAST: Results from Podcasting Every Day for 60 Days
(Fri, Jan 21, 2022)
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- PUBCAST SHOT: Edits that Trigger the Learning Phase
(Thu, Jan 20, 2022)
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- PUBCAST SHOT: Breakdown by Time, Delivery, Action and More
(Wed, Jan 19, 2022)
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- PUBCAST SHOT: Ad Account Creation Limit
(Tue, Jan 18, 2022)
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- PUBCAST SHOT: Daily Unique Reach Optimization
(Mon, Jan 17, 2022)
";
- PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)
(Sun, 16, )(Jan 19:00:00 2022, +0000)
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- PUBCAST SHOT: The Problem with Unranked Event Custom Reporting
(Sat, Jan 15, 2022)
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- PUBCAST: Showing Up
(Fri, Jan 14, 2022)
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- PUBCAST SHOT: The Imperfection of Frequency Capping
(Thu, Jan 13, 2022)
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- PUBCAST SHOT: The Time to Advertise is NOW
(Wed, Jan 12, 2022)
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- PUBCAST SHOT: How to Manage Facebook Ad Frequency
(Tue, Jan 11, 2022)
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- PUBCAST SHOT: How the Learning Phase Works
(Mon, Jan 10, 2022)
";
- PUBCAST SHOT: The Difference Between Facebook Ad Clicks
(Sun, Jan 09, 2022)
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- PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy
(Sat, Jan 08, 2022)
";
- PUBCAST: The Interconnectedness of a Sound Online Strategy
(Fri, Jan 07, 2022)
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- PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review
(Thu, Jan 06, 2022)
";
- PUBCAST SHOT: The Importance of Business Verification
(Wed, Jan 05, 2022)
";
- PUBCAST SHOT: How to Use the Cost Cap Bid Strategy
(Tue, Jan 04, 2022)
";
- PUBCAST SHOT: How to Optimize Text Per Person
(Mon, Jan 03, 2022)
";
- PUBCAST SHOT: How Should You Use Placements?
(Sun, Jan 02, 2022)
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- PUBCAST SHOT: Ad Account in Violation of Item 5
(Sat, Jan 01, 2022)
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- PUBCAST: 9 Steps to Growing a Podcast
(Fri, Dec 31, 2021)
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- PUBCAST SHOT: At What Point is Auction Overlap a Concern?
(Thu, Dec 30, 2021)
";
- PUBCAST SHOT: How Lookalike Expansion Works
(Wed, Dec 29, 2021)
";
- PUBCAST SHOT: Understanding Targeting Expansion
(Tue, Dec 28, 2021)
";
- PUBCAST SHOT: How to Use Campaign Budget Optimization
(Mon, Dec 27, 2021)
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- PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions
(Sun, Dec 26, 2021)
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- PUBCAST SHOT: Your Christmas Shot
(Sat, Dec 25, 2021)
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- PUBCAST: No Hustle, No Guilt
(Fri, Dec 24, 2021)
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- PUBCAST SHOT: The Latest Benefit of Facebook Lead Ads
(Thu, Dec 23, 2021)
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- PUBCAST SHOT: URL Parameters and Facebook Ads
(Wed, Dec 22, 2021)
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- PUBCAST SHOT: Pick a Client Who Sets You Up for Success
(Tue, Dec 21, 2021)
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- PUBCAST SHOT: Within and Outside of Your Control
(Mon, Dec 20, 2021)
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- PUBCAST SHOT: Know and Follow the Rules
(Sun, Dec 19, 2021)
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- PUBCAST SHOT: The Importance of Experimentation
(Sat, Dec 18, 2021)
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- PUBCAST: A 30-Day Podcasting Test
(Fri, Dec 17, 2021)
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- PUBCAST SHOT: Target an Audience Based on Event Frequency
(Thu, Dec 16, 2021)
";
- PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value
(Wed, Dec 15, 2021)
";
- PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days for $300
(Tue, Dec 14, 2021)
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- PUBCAST SHOT: Reporting Window Tip
(Mon, Dec 13, 2021)
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- PUBCAST SHOT: How to Optimize for Conversion Leads
(Sun, Dec 12, 2021)
";
- PUBCAST SHOT: Importance of the Conversions API
(Sat, Dec 11, 2021)
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- PUBCAST: Planning and Goal-Setting for 2022
(Fri, Dec 10, 2021)
";
- PUBCAST SHOT: Facebook Ad Review Bots
(Thu, Dec 09, 2021)
";
- PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbers
(Wed, Dec 08, 2021)
";
- PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative Ways
(Tue, Dec 07, 20)(21 +0000 19:00:00, )
";
- PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel
(Mon, Dec 06, 2021)
";
- PUBCAST SHOT: Optimizing for Non-Prioritized Events
(Sun, Dec 05, 2021)
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- PUBCAST SHOT: Metrics That Matter ("The Good Stuff")
(Sat, Dec 04, 2021)
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- PUBCAST: Finding My Voice (Again)
(Fri, Dec 03, 2021)
";
- PUBCAST SHOT: Targeting Audiences Facebook Needs
(Thu, Dec 02, 2021)
";
- PUBCAST SHOT: The Seasonality of CPM
(Wed, Dec 01, 2021)
";
- PUBCAST SHOT: It Depends
(Tue, Nov 30, 2021)
";
- PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic
(Mon, Nov 29, 2021)
";
- PUBCAST SHOT: Driving Traffic and Surprise Purchases
(Sun, Nov 28, 2021)
";
- PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong
(Sat, Nov 27, 2021)
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- PUBCAST: The Good, the Bad, and the Ugly
(Fri, Nov 26, 2021)
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- PUBCAST SHOT: Gratitude
(Thu, Nov 25, 2021)
";
- PUBCAST SHOT: A Recommitment
(Wed, Nov 24, 2021)
";
- PUBCAST SHOT: Engagement Reward and Incentive Campaign
(Tue, Nov 23, 2021)
";
- PUBCAST SHOT: Can I Reach All of My Followers? (An Update)
(Mon, Nov 22, 2021)
";
- PUBCAST SHOT: A Numbers Addict
(Sun, Nov 21, 2021)
";
- PUBCAST SHOT: The Right Way
(Sat, Nov 20, 2021)
";
- PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?
(Fri, Nov 19, 2021)
";
- PUBCAST SHOT: Facebook Ads Funnel
(Thu, Nov 18, 2021)
";
- PUBCAST SHOT: Where Are the Organic Conversions??
(Wed, Nov 17, 2021)
";
- PUBCAST SHOT: The Frustrating Removal of Compare Windows
(Tue, Nov 16, 2021)
";
- PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14
(Mon, Nov 15, 2021)
";
- PUBCAST SHOT: iOS Remarketing with Facebook Ads
(Sun, Nov 14, 2021)
";
- PUBCAST SHOT: Facebook Removes Targeting Options
(Sat, Nov 13, 2021)
";
- PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?
(Fri, Nov 12, 2021)
";
- Pubcast Shot: How Have Ads Been Affected by iOS Changes?
(Thu, Nov 11, 2021)
";
- Pubcast Shot: Predictions for 2022
(Wed, Nov 10, 2021)
";
- PUBCAST: I Was Wrong About the Facebook Algorithm
(Thu, Nov 04, 2021)
";
- Pubcast: Getting Drunk on Meta!
(Fri, Oct 29, 2021)
";
- PUBCAST: "This Stuff Just Doesn't Matter"
(Wed, Oct 27, 2021)
";
- PUBCAST: The Problem with Facebook Ads Optimization
(Wed, Oct 13, 2021)
";
- PUBCAST: 10 Years Later (My Struggles)
(Wed, Oct 06, 2021)
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- PUBCAST: 10 Years Later (Year 3)
(Wed, Sep 15, 2021)
";
- PUBCAST: 10 Years Later (Year 2)
(Tue, Sep 14, 2021)
";
- PUBCAST: 10 Years Later (Months 8-12)
(Thu, Sep 09, 2021)
";
- PUBCAST: 10 Years Later (Months 2-7)
(Fri, Sep 03, 2021)
";
- PUBCAST: 10 Years Later (The First Month)
(Sat, Aug 28, 2021)
";
- PUBCAST: 10 Years Later (The First 10 Days)
(Fri, Aug 20, 2021)
";
- PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins
(Wed, May 12, 2021)
";
- PUBCAST: How to Share Facebook Custom Conversions
(Thu, Mar 11, 2021)
";
- PUBCAST: How to Prepare Facebook Ads Clients for iOS 14
(Fri, Mar 05, 2021)
";
- PUBCAST: These Ads SUCK!
(Fri, Feb 26, 2021)
";
- PUBCAST: Don't Freak Out!
(Wed, Feb 24, 2021)
";
- PUBCAST: 8-Event Limit and Domain Verification Scenarios
(Mon, Feb 22, 2021)
";
- PUBCAST: Coffee, Meditation, Run, Read
(Mon, Feb 08, 2021)
";
- PUBCAST: Unable to Verify Domain to Configure Web Events
(Fri, Feb 05, 2021)
";
- PUBCAST: “This event hasn’t been set up on any of your domains”
(Thu, Feb 04, 2021)
";
- PUBCAST: Facebook Ads Targeting Audiences and iOS 14
(Tue, Feb 02, 2021)
";
- PUBCAST: Facebook Ads Attribution and iOS 14
(Mon, Feb 01, 2021)
";
- PUBCAST: Explaining iOS 14 to a 12-year-old
(Fri, Jan 29, 2021)
";
- 20 Factors: General Approach and Fixes
(Sun, Oct 04, 2020)
";
- 20 Factors: 17-20 (Minimal Control)
(Sat, Oct 03, 2020)
";
- 20 Factors: 16. Purchase Intent
(Fri, Oct 02, 2020)
";
- 20 Factors: 15. Sample Size
(Thu, Oct 01, 2020)
";
- 20 Factors: 14. Email List
(Wed, Sep 30, 2020)
";
- 20 Factors: 13. Website Performance
(Tue, Sep 29, 2020)
";
- 20 Factors: 12. Facebook Pixel and Events
(Mon, Sep 28, 2020)
";
- 20 Factors: 11. Website Traffic
(Sun, Sep 27, 2020)
";
- 20 Factors: 10. Budget
(Sat, Sep 26, 2020)
";
- PUBCAST: Text in Ad Images Rule is Dead
(Fri, Sep 25, 2020)
";
- 20 Factors: 9. Landing Page
(Fri, Sep 25, 2020)
";
- 20 Factors: 8. Targeting
(Thu, Sep 24, 2020)
";
- 20 Factors: 7. Placements
(Wed, Sep 23, 2020)
";
- 20 Factors: 6. Optimization
(Tue, Sep 22, 2020)
";
- Welcome to the Social Media Pubcast!
(Mon, Sep 21, 2020)
";
- 20 Factors: 5. Frequency
(Mon, Sep 21, 2020)
";
- 20 Factors: 4. Bidding
(Sun, Sep 20, 2020)
";
- 20 Factors: 3. Ad Format
(Sat, Sep 19, 2020)
";
- 20 Factors: 2. Creative
(Fri, Sep 18, 2020)
";
- 20 Factors: 1. Copy
(Thu, Sep 17, 2020)
";
- 20 Factors: Introduction
(Wed, Sep 16, 2020)
";
- Facebook Pixel Basics: 5. Installation of the Pixel
(Tue, Sep 15, 2020)
";
- Facebook Pixel Basics: 4. The Facebook Pixel and Targeting
(Tue, Sep 15, 2020)
";
- Facebook Pixel Basics: 3. The Facebook Pixel and Optimization
(Tue, Sep 15, 2020)
";
- Facebook Pixel Basics: 2. The Facebook Pixel and Tracking
(Tue, Sep 15, 2020)
";
- Facebook Pixel Basics: 1. What is the Facebook Pixel?
(Tue, Sep 15, 2020)
";
- An Evolution: Will They Pay For It? (Solopreneur Project)
(Thu, Nov 07, 2019)
";
- The Permission (Solopreneur Project)
(Wed, Nov 06, 2019)
";
- The Hustle Fallacy (Solopreneur Project)
(Tue, Nov 05, 2019)
";
- Evergreen vs. Nevergreen (Solopreneur Project)
(Mon, Nov 04, 2019)
";
- Create a Routine (Solopreneur Project)
(Fri, Nov 01, 2019)
";
- Something You Own (Solopreneur Project)
(Tue, Oct 29, 2019)
";
- Following the Crowd (Solopreneur Project)
(Tue, Oct 29, 2019)
";
- Establish Your Core Values (Solopreneur Project)
(Tue, Oct 29, 2019)
";
- The Freedom to Say "NO" (Solopreneur Project)
(Tue, Oct 29, 2019)
";
- "Does It Energize You?" (Solopreneur Project)
(Tue, Oct 29, 2019)
";
- Create without Judgment (Solopreneur Project)
(Tue, Oct 29, 2019)
";
- My Big Why (Solopreneur Project)
(Tue, Oct 29, 2019)
";
- PUBCAST: The Fundamentals of Facebook Advertising
(Mon, Feb 25, 2019)
";
- PUBCAST: Final Jon and John?
(Thu, Dec 20, 2018)
";
- PUBCAST: Your Branding Story
(Thu, Dec 20, 2018)
";
- PUBCAST: Cash Money
(Thu, Dec 06, 2018)
";
- PUBCAST: Breakout
(Thu, Dec 06, 2018)
";
- PUBCAST: What is Marketing?
(Sun, Nov 25, 2018)
";
- PUBCAST: Gamechangers
(Sat, Nov 24, 2018)
";
- PUBCAST: Business Development
(Mon, Nov 12, 2018)
";
- PUBCAST: At Bat, On Deck, and In the Hole
(Tue, Oct 30, 2018)
";
- PUBCAST: Sunset It
(Fri, Oct 26, 2018)
";
- PUBCAST: Massive Teamwork
(Fri, Oct 26, 2018)
";
- PUBCAST: Finding Joy in Entrepreneurship
(Wed, Oct 10, 2018)
";
- PUBCAST: Your 90-Day Plan
(Wed, Oct 10, 2018)
";
- PUBCAST: Your Business Model
(Sat, Sep 29, 2018)
";
- PUBCAST: How I Write a Blog Post
(Wed, Sep 19, 2018)
";
- PUBCAST: One Thing Magic
(Wed, Sep 19, 2018)
";
- PUBCAST: Back to School
(Sun, Aug 19, 2018)
";
- PUBCAST: Boredom
(Mon, Aug 13, 2018)
";
- PUBCAST: Facebook Ads, Instagram, and Stories
(Thu, Aug 02, 2018)
";
- PUBCAST: Finding Value in a Mastermind
(Thu, Aug 02, 2018)
";
- PUBCAST: Procrastination and "Why I Don't"
(Mon, Jul 09, 2018)
";
- PUBCAST: Building a List
(Sun, Jul 01, 2018)
";
- PUBCAST: Entrepreneurship and Intent
(Mon, Jun 11, 2018)
";
- PUBCAST: What Does It Mean to Be Relevant? (Step 4)
(Fri, May 18, 2018)
";
- PUBCAST: How Do We Get Our Community to Stand Out? (Step 3)
(Fri, May 18, 2018)
";
- PUBCAST: F8 and Dynamic Ads
(Fri, May 18, 2018)
";
- PUBCAST: Creating a Powerful Membership Group (Step 2)
(Mon, May 07, 2018)
";
- PUBCAST: Creating a Powerful Membership Group (Step 1)
(Tue, May 01, 2018)
";
- PUBCAST: Designing Your Perfect Morning
(Sun, Apr 22, 2018)
";
- PUBCAST: Cambridge Analytica and Facebook Fallout
(Mon, Apr 16, 2018)
";
- PUBCAST: Business Roles
(Sun, Apr 08, 2018)
";
- PUBCAST: Habits, Routines, and Patterns
(Sun, Apr 01, 2018)
";
- PUBCAST: Scaling Facebook Ads with Andrew Foxwell
(Sun, Mar 18, 2018)
";
- PUBCAST: How to Approach Conferences
(Sun, Mar 11, 2018)
";
- PUBCAST: Rock Bottom
(Sun, Feb 18, 2018)
";
- PUBCAST: Designing Your Entrepreneurial Life
(Sun, Feb 11, 2018)
";
- PUBCAST: Ground Zero
(Sat, Feb 03, 2018)
";
- PUBCAST: Pricing Strategy
(Sun, Jan 28, 2018)
";
- PUBCAST: News Feed Changes
(Sun, Jan 21, 2018)
";
- PUBCAST: Rapid Fire Start to 2018
(Sat, Jan 13, 2018)
";
- PUBCAST: Final Pubcast of 2017
(Tue, Dec 26, 2017)
";
- PUBCAST: Going Solo
(Sat, Dec 16, 2017)
";
- PUBCAST: Evaluating 2017 and Planning for 2018
(Sat, Dec 09, 2017)
";
- PUBCAST: Planning for 2018
(Sat, Nov 18, 2017)
";
- PUBCAST: Empathy and Apathy
(Thu, Nov 09, 2017)
";
- PUBCAST: Delegating Responsibilities
(Fri, Nov 03, 2017)
";
- PUBCAST: Failing Fast and Scaling Up
(Wed, Oct 25, 2017)
";
- PUBCAST: Toxicity, Fear, and Loneliness for Solopreneurs
(Tue, Oct 24, 2017)
";
- PUBCAST: Entrepreneurship and Design
(Sun, Oct 08, 2017)
";
- PUBCAST: Russia, Remarketing and Brick & Mortar
(Sat, Sep 30, 2017)
";
- PUBCAST: How to Hire and Find the Right People
(Fri, Sep 22, 2017)
";
- PUBCAST: The Myths of Facebook Business Manager
(Sun, Sep 03, 2017)
";
- PUBCAST: The Importance of Vision
(Thu, Aug 17, 2017)
";
- PUBCAST: The Beginning Stages of a Community Launch
(Fri, May 12, 2017)
";
- PUBCAST: Facebook Ad Collections with Andrew Foxwell
(Sat, Apr 15, 2017)
";
- PUBCAST: First Impressions
(Fri, Apr 07, 2017)
";
- PUBCAST: Facebook Ads Nerdery with Andrew Foxwell
(Sat, Mar 18, 2017)
";
- PUBCAST: Why Does Facebook Exist?
(Sat, Feb 25, 2017)
";
- PUBCAST: Newspaper Clippings (Part 2)
(Wed, Feb 08, 2017)
";
- PUBCAST: Newspaper Clippings (Part 1)
(Wed, Feb 08, 2017)
";
- PUBCAST: Automated Rules and More with Andrew Foxwell
(Fri, Jan 27, 2017)
";
- PUBCAST: Facebook Live and Dynamic Ads Updates
(Mon, Jan 16, 2017)
";
- PUBCAST: A Balance Between Simplification and Complication
(Sat, Jan 07, 2017)
";
- From Nothing
(Thu, Jan 05, 2017)
";
- PUBCAST: Be Boring!
(Fri, Dec 30, 2016)
";
- PUBCAST: Rhyming, Copying and Stealing
(Sat, Dec 10, 2016)
";
- PUBCAST: Should Brands Get Political?
(Fri, Nov 18, 2016)
";
- PUBCAST: Dun Dun Dun w/Andrew Foxwell
(Fri, Oct 28, 2016)
";
- PUBCAST: When Do You Quit?
(Fri, Oct 14, 2016)
";
- PUBCAST: Facebook Average Video Views Correction
(Fri, Sep 30, 2016)
";
- PUBCAST: On Fantasy Football Drafts and Campaign Creation
(Fri, Sep 02, 2016)
";
- PUBCAST: 5 Year Layoff Anniversary
(Fri, Aug 19, 2016)
";
- LOST EPISODE: The Podcast With No Name (May 22, 2012)
(Fri, Aug 19, 2016)
";
- PUBCAST: Andrew comes up with a new jingle
(Fri, Aug 05, 2016)
";
- Facebook Ad Campaign Process: Build Audience, Leads and Conversions
(Fri, Jul 01, 2016)
";
- PUBCAST: Jam On It
(Fri, Jun 24, 2016)
";
- PUBCAST: 20% Rule, Audience Network and Lead Ad Updates
(Fri, Jun 10, 2016)
";
- PUBCAST: Dynamic Ads and WCA Updates with Andrew Foxwell
(Fri, May 13, 2016)
";
- How to Create a Facebook Ads Funnel: 2 Strategies
(Fri, May 06, 2016)
";
- PUBCAST: On Public Speaking, Process and Baseball Analogies
(Thu, Apr 28, 2016)
";
- PUBCAST: Jon Loomer Needs Friends
(Thu, Mar 31, 2016)
";
- PUBCAST: Entrepreneurship and Time Management Hell
(Fri, Mar 25, 2016)
";
- PUBCAST: Rethinking the Facebook Funnel with Andrew Foxwell
(Fri, Mar 18, 2016)
";
- 6 Facebook Lead Ads Updates You May Have Missed
(Fri, Mar 11, 2016)
";
- PUBCAST: John Madden is Dead
(Fri, Mar 04, 2016)
";
- PUBCAST: On Entrepreneurial Depression with Chris Brogan
(Fri, Feb 26, 2016)
";
- PUBCAST: Creating an Immersive Experience with Andrew Foxwell
(Fri, Feb 19, 2016)
";
- PUBCAST: Membership Site Considerations (+ Bonus Track)
(Fri, Feb 05, 2016)
";
- 4 Examples of an Evergreen Facebook Campaign Trigger
(Tue, Feb 02, 2016)
";
- Combine Email and Facebook Ad Campaigns for Greater Success (Example)
(Fri, Jan 29, 2016)
";
- PUBCAST: Establishing Reasonable Q1 Expectations
(Thu, Jan 21, 2016)
";
- Facebook Audience Overlap: Find Commonalities Between Audiences
(Fri, Jan 15, 2016)
";
- PUBCAST: Start Strong
(Fri, Jan 08, 2016)
";
- PUBCAST: Preparing for 2016
(Fri, Dec 18, 2015)
";
- New Facebook Pixel: Audiences, Custom Conversions and Standard Events
(Tue, Dec 15, 2015)
";
- Facebook Ads Testing: The Keys to Finding Success
(Tue, Dec 08, 2015)
";
- PUBCAST: Exploring Simulation and Presentation
(Fri, Dec 04, 2015)
";
- PUBCAST: Advertising for the Holidays
(Fri, Nov 20, 2015)
";
- Facebook Custom Conversions: A Beginner's Guide
(Wed, Nov 18, 2015)
";
- PUBCAST: Dealing with Surprises
(Fri, Nov 06, 2015)
";
- 44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More
(Fri, Oct 30, 2015)
";
- PUBCAST: Should You Use Facebook Lead Ads?
(Sun, Oct 25, 2015)
";
- How to Target Your Most Loyal Website Visitors With Facebook Ads
(Wed, Oct 14, 2015)
";
- PUBCAST: Understanding Your Industry and How to Compete
(Fri, Oct 09, 2015)
";
- PUBCAST: On Honesty and Affiliate Marketing Dilemmas
(Fri, Oct 02, 2015)
";
- PUBCAST: Celebrations, Big Numbers and Big Failures
(Fri, Sep 25, 2015)
";
- PUBCAST: Conversion Lift, Lead Ads and Manual Bid Overiiide
(Fri, Sep 18, 2015)
";
- PUBCAST: Should Entrepreneurs Brag About Working on Holidays?
(Sat, Sep 12, 2015)
";
- PUBCAST: A Special Blab with Blab CEO
(Fri, Aug 28, 2015)
";
- PUBCAST: Should You Refresh Creative and How Often?
(Sat, Aug 22, 2015)
";
- No, A Landing Page Is Not Enough
(Fri, Aug 14, 2015)
";
- PUBCAST: Questions Via Periscope
(Fri, Aug 14, 2015)
";
- PUBCAST: So you want to be a blogger?
(Fri, Aug 07, 2015)
";
- The Missed Opportunity: How Brands Are Missing Out on Facebook
(Fri, Jul 31, 2015)
";
- See First: Facebook Gives Users Control, Make It Easier to Avoid You
(Fri, Jul 24, 2015)
";
- PUBCAST: Managing Client Ads and Finding Success
(Fri, Jul 24, 2015)
";
- Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME
(Fri, Jun 26, 2015)
";
- PUBCAST: Facebook Favors More Time Spent on Stories
(Fri, Jun 19, 2015)
";
- How to Build a Brand From Scratch With the Help of Facebook
(Wed, Jun 17, 2015)
";
- PUBCAST: The Importance of Doing What You Love
(Fri, Jun 12, 2015)
";
- PUBCAST: When You Get Hit By the Ball
(Thu, Jun 04, 2015)
";
- How Many Facebook Fans Visit Your Website or Convert?
(Mon, Jun 01, 2015)
";
- PUBCAST: Some Numbers Just Aren't That Important
(Fri, May 29, 2015)
";
- How Much Do Facebook Fans Still Matter?
(Wed, May 27, 2015)
";
- Pubcast: Instant Articles and Facebook Ads Features for Small Businesses
(Fri, May 22, 2015)
";
- Facebook Ads: 9 Factors That Impact Cost Per Conversion
(Wed, May 20, 2015)
";
- PUBCAST: Never Assume Anything!
(Fri, May 15, 2015)
";
- PUBCAST: Accountability and Asking for Help
(Thu, May 07, 2015)
";
- Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
(Wed, May 06, 2015)
";
- PUBCAST: No, I Won't Follow You on Twitter (Sometimes)
(Thu, Apr 30, 2015)
";
- Increased Post Frequency Is Helping and Killing Facebook Organic Reach
(Wed, Apr 29, 2015)
";
- PUBCAST: Time Management, the Facebook Algorithm and REACH
(Fri, Apr 24, 2015)
";
- PUBCAST: Reflections and Celebrations
(Thu, Apr 16, 2015)
";
- Facebook Brings More Advertising Control to Location Targeting
(Wed, Apr 15, 2015)
";
- Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares
(Tue, Apr 07, 2015)
";
- Priority List: 13 Audiences to Target Using Facebook Ads
(Tue, Mar 31, 2015)
";
- PUBCAST: Roundtable at Social Media Marketing World 2015
(Mon, Mar 30, 2015)
";
- Facebook Organic Reach is Changing: Should Brands Share More Links?
(Tue, Mar 24, 2015)
";
- PUBCAST: The Construction Edition
(Thu, Mar 19, 2015)
";
- How to Find Facebook Advertising Success While Playing the Long Game
(Tue, Mar 17, 2015)
";
- PUBCAST: Public Speaking, Motivation and Creating a Working Environment
(Fri, Mar 13, 2015)
";
- 68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned
(Tue, Mar 10, 2015)
";
- PUBCAST: Play the Long Game!
(Fri, Mar 06, 2015)
";
- Facebook Ads Relevance Score, Positive and Negative Feedback
(Tue, Mar 03, 2015)
";
- PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing
(Fri, Feb 27, 2015)
";
- Facebook Dynamic Product Ads: Everything You Need to Know
(Tue, Feb 24, 2015)
";
- PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell
(Thu, Feb 19, 2015)
";
- How to Create Multi-Product Facebook Ads in Power Editor
(Mon, Feb 16, 2015)
";
- PUBCAST: Lists, Negative Reviews and Pricing
(Fri, Feb 13, 2015)
";
- The 4-Step Approach to Effective Facebook Ad Targeting
(Tue, Feb 10, 2015)
";
- PUBCAST: Building a Business: Pain, Claim and Gain
(Fri, Feb 06, 2015)
";
- No, Facebook Organic Page Reach Is Not Dead
(Tue, Feb 03, 2015)
";
- PUBCAST: Website Redesigns, Business Planning and Power Editor Updates
(Thu, Jan 29, 2)(015 +0000 08:25:16, )
";
- How to Promote a Podcast with Facebook Ads
(Mon, Jan 26, 2015)
";
- PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell
(Wed, Jan 21, 2015)
";
- Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time
(Tue, Jan 20, 2015)
";
- PUBCAST: 6 Steps to Entrepreneurial Success
(Fri, Jan 16, 2015)
";
- Should You Use Interest Targeting of Your Organic Facebook Posts?
(Tue, Jan 13, 2015)
";
- Facebook Advertising and Spam, Deception, Value and Trust
(Mon, Jan 12, 2015)
";
- PUBCAST: Return of the Mack: Review, Resolutions and Tools
(Fri, Jan 09, 2015)
";
- An Experiment: Facebook Ads Don’t Have to Suck
(Tue, Jan 06, 2015)
";
- How Brands Can Maximize Facebook Organic Post Targeting by Interest
(Thu, Dec 11, 2014)
";
- The Ideal Naming Convention for Facebook Advertising Campaigns
(Mon, Dec 08, 2014)
";
- Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers
(Mon, Dec 08, 2014)
";
- Facebook Remarketing: 8 Effective Website Custom Audience Strategies
(Fri, Dec 05, 2014)
";
- Facebook Ads Reporting: Not All Website Clicks Are Created Equal
(Tue, Dec 02, 2014)
";
- Happy Holidays: The Season of Failing with Facebook Ads
(Mon, Dec 01, 2014)
";
- The Value of a Facebook Post [Experiment]
(Tue, Nov 25, 2014)(00 , )
";
- It May Be Time for You to Quit Marketing on Facebook
(Wed, Nov 19, 2014)
";
- No More Promotional Posts: Facebook Will Penalize More Brand Content
(Mon, Nov 17, 2014)
";
- Facebook Doesn’t Care About Your Reach — And Neither Do Users
(Wed, Nov 12, 2014)
";
- Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day
(Wed, Nov 05, 2014)
";
- How Using Facebook URL Tags Can Help Measure Viral Impact of Posts
(Mon, Oct 27, 2014)
";
- What Copyblogger Could Have Done With Its Facebook Page
(Mon, Oct 20, 2014)
";
- How to Drive More Website Traffic with Facebook Ads
(Wed, Oct 08, 2014)
";
- Facebook Power Editor: Track and Optimize for Multiple Conversions
(Wed, Oct 01, 2014)
";
- My Story: How a Business Was Built in Three Years
(Mon, Sep 29, 2014)
";
- PUBCAST: Lowest Common Denominator
(Thu, Sep 25, 2014)
";
- Facebook Updates Custom Audiences TOS: No Scraping UIDs
(Wed, Sep 17, 2014)
";
- How to Create Facebook Website Custom Audiences for Multiple Websites
(Mon, Sep 01, 2014)
";
- No More Click Bait: Facebook Explains How to Share Links
(Tue, Aug 26, 2014)
";
- Facebook Updates Campaign Structure Again: New Ad Sets and Ads
(Tue, Aug 19, 2014)
";
- PUBCAST: So You Wanna Be a Blogger?
(Thu, Aug 14, 2014)
";
- No More Facebook Like-Gating: What It Means and Why You Should Care
(Mon, Aug 11, 2014)
";
- 8 Effective Targeting Strategies for Building Facebook Page Likes
(Wed, Jul 23, 2014)
";
- Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?
(Tue, Jul 15, 2014)
";
- How Much Should You Budget for Facebook Ads?
(Tue, Jul 08, 2014)
";
- PUBCAST: Progression from One-to-One to One-to-Many and Many-to-Many
(Thu, Jun 26, 2014)
";
- New BIGGER Facebook Right Hand Column Ads: What You Need to Know
(Tue, Jun 24, 2014)
";
- PUBCAST: Monetizing a Website: Transitioning Away From Sponsors
(Thu, Jun 05, 2014)
";
- PUBCAST: Why Facebook Page Likes Still Matter
(Thu, May 29, 2014)
";
- How to Target Facebook Users Based on the Car They Drive
(Wed, May 21, 2014)
";
- Core Audiences: How to Target Facebook Ads Using Behaviors
(Mon, May 19, 2014)
";
- PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast
(Thu, May 15, 2014)
";
- Core Audiences: How to Target Facebook Ads Using More Demographics
(Mon, May 12, 2014)
";
- Pubcast Unplugged: Singing, Dancing and Struggling with Setting Up a Referral Program
(Fri, May 09, 2014)
";
- It’s Here: The Jon Loomer Digital Referral Program
(Thu, May 08, 2014)
";
- Advanced Facebook Ads: View Performance by Placement and Demographics
(Mon, May 05, 2014)
";
- Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement
(Mon, Apr 28, 2014)
";
- PUBCAST: Lightning Strikes: On Price Changes, Inquiries and Responses
(Fri, Apr 25, 2014)
";
- Facebook WCA: How to Create a Sales Funnel Without Email Addresses
(Mon, Apr 21, 2014)
";
- PUBCAST: Chocolate and Stout: Finding a Niche within a Niche
(Thu, Apr 17, 2014)
";
- Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?
(Mon, Apr 14, 2014)
";
- Facebook Content Strategy: Is it Better to Post at Non-Peak Times?
(Thu, Apr 10, 2014)
";
- PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it!
(Thu, Apr 03, 2014)
";
- Facebook Lookalike Audiences: Website Visitors, Fans and Conversions
(Mon, Mar 31, 2014)
";
- PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman
(Wed, Mar 26, 2014)
";
- PUBCAST: Building a Business: The Importance of Structure
(Thu, Mar 20, 2014)
";
- PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts
(Thu, Mar 13, 2014)
";
- Facebook Page Timeline Redesign: The One Important Change
(Wed, Mar 12, 2014)
";
- A Second Test: Are Brands Organically Reaching the Facebook News Feed?
(Tue, Mar 11, 2014)
";
- PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging
(Thu, Mar 06, 2014)
";
- New Facebook Advertising Campaign Structure: The Addition of Ad Sets
(Wed, Mar 05, 2014)
";
- Facebook Did Something and Marketers Will Screw it Up
(Mon, Mar 03, 2014)
";
- PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads
(Thu, Feb 27, 2014)
";
- PUBCAST: Making the Shift with Facebook Ads
(Fri, Feb 21, 2014)
";
- The Death of Facebook Interest Targeting: Shifting Budget Priorities
(Tue, Feb 18, 2014)
";
- PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons
(Thu, Feb 13, 2014)
";
- WCA Lookalike: Target Facebook Users Similar to Website Visitors
(Wed, Feb 12, 2014)
";
- Facebook Fraud Response: Are Facebook Ads a Waste of Money?
(Wed, Feb 12, 2014)
";
- PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)
(Fri, Feb 07, 2014)
";
- PUBCAST: Website User Custom Audience - HUGE News!
(Fri, Jan 31, 2014)
";
- PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selling Author Chris Brogan
(Fri, Jan 24, 2014)
";
- PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes
(Thu, Jan 16, 2014)
";
- PUBCAST: 14 Goals You Should Implement in 2014
(Fri, Jan 10, 2014)
";
- PUBCAST: Closing Out The Year in Style
(Fri, Dec 20, 2013)
";
- PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman
(Fri, Dec 13, 2013)
";
- PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video
(Wed, Dec 04, 2013)
";
- PUBCAST: Advanced Facebook Advertising with Andrew Foxwell
(Fri, Nov 22, 2013)
";
- PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It
(Thu, Nov 07, 2013)
";
- PUBCAST: New Custom Audience Features: Is it Ethical? Learn 5 Creative Uses for it and 5 Important Metrics to Follow
(Thu, Oct 31, 2013)
";
- PUBCAST: New Insights Training Course, New Website Retargeting Feature and the Importance of Recharging to Reduce Stress
(Thu, Oct 24, 2013)
";
- PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & Exports
(Fri, Oct 18, 2013)
";
- PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan segment!
(Fri, Oct 11, 2013)
";
- PUBCAST: News Feed Ads Strategies, New Graph Search Changes and Facebook's Life Cycle with Blake Jamieson
(Thu, Oct 03, 2013)
";
- PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman
(Thu, Sep 26, 2013)
";
- PUBCAST: Special Interview with JJ Loomer, CEO of JJ Loomer Wizibido - also, 4 Steps to Growth and Contests
(Fri, Sep 20, 2013)
";
- PUBCAST: Measuring Facebook Ad Success: Stop Wasting Time on These Silly Stats!
(Wed, Sep 11, 2013)
";
- PUBCAST: Secrets, Strategies and Sales with Amy Porterfield
(Thu, Sep 05, 2013)
";
- PUBCAST: Making a Difference and Changing Lives with Marcus Sheridan
(Fri, Aug 30, 2013)
";
- PUBCAST: An Epic Conversation with Chad Wittman of EdgeRankChecker.com
(Wed, Aug 21, 2013)
";
- PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter
(Thu, Aug 15, 2013)
";
- PUBCAST: Story Bumping and the Secret to Getting Relevant Facebook Likes
(Thu, Aug 08, 2013)
";
- PUBCAST: Geeking Out with Andrew Foxwell
(Fri, Aug 02, 2013)
";
- PUBCAST: New Training Course: FB Marketing Advanced University
(Wed, Jul 24, 2013)
";
- PUBCAST: Welcome to the Social Media Jungle with Jason Miller
(Fri, Jul 19, 2013)
";
- PUBCAST: Writing 1,000 Blog Posts with Heidi Cohen
(Fri, Jul 12, 2013)
";
- PUBCAST: Dispelling the Myths of Hashtag Privacy with Mari Smith
(Fri, Jul 05, 2013)
";
- PUBCAST: Facebook Hashtags, Favorite Tools and the Life of an Entrepreneur
(Fri, Jun 28, 2013)
";
- PUBCAST: Going Fishing for Facebook Hashtags with Jeff Korhan
(Fri, Jun 21, 2013)
";
- PUBCAST: Creepy, Freaky and Helpful: Influence Marketing with Danny Brown
(Fri, Jun 14, 2013)
";
- PUBCAST: Unique Facebook Content Publishing Strategies with Josh Parkinson
(Fri, Jun 07, 2013)
";
- PUBCAST: 4 Steps to Going Mobile with Jamie Turner
(Fri, May 31, 2013)
";
- PUBCAST: How to Get People Talking About Your Brand with John Haydon
(Fri, May 24, 2013)
";
- PUBCAST: The Best Social Media Marketing Tools with Ian Cleary
(Fri, May 17, 2013)
";
- PUBCAST: Crushing Facebook Marketing ROI with Blake Jamieson
(Fri, May 10, 2013)
";
- PUBCAST: Exploring Facebook EdgeRank -- with Chad Wittman
(Fri, May 03, 2013)
";
- PUBCAST: Facebook Changes and the Power of Contests -- with Andrea Vahl
(Fri, Apr 26, 2013)
";
- PUBCAST: Advanced Facebook Ad Targeting -- with Dennis Yu
(Fri, Apr 19, 2013)
";
- PUBCAST: Social Media Marketing World, Changes to Facebook Ads and a New Pubcast Format
(Fri, Apr 12, 2013)
";
- PUBCAST: Content Warfare and the Battle for Attention -- with Ryan Hanley
(Fri, Apr 05, 2013)
";
- PUBCAST: The Moneyball of Social Media Marketing
(Fri, Mar 29, 2013)
";
- PUBCAST: Facebook and the Evolution of Creepiness -- with Mike Maghsoudi
(Fri, Mar 15, 2013)
";
- PUBCAST: Business Bootstrapping and the New Facebook News Feed -- with David Foster
(Fri, Mar 08, 2013)
";
- PUBCAST: The Facebook Marketing Metrics that Matter -- with Blake Jamieson
(Fri, Mar 01, 2013)
";
- PUBCAST: Blogging and Email Marketing Strategies -- with Danny Brown
(Fri, Feb 22, 2013)
";
- PUBCAST: Tricks to Getting Into the News Feed -- with Josh Parkinson of PostPlanner
(Fri, Feb 15, 2013)
";
- PUBCAST: Comments and Social Shares are Overrated -- with Marcus Sheridan (Episode #35)
(Thu, Feb 07, 2013)
";
- PUBCAST: Social Media Examiner Top 10: The 7 Turning Points
(Fri, Feb 01, 2013)
";
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