June 4, 2014

Learn Marketing Ideas from Top Marketing Thinkers

We’re excited to share this great list of marketing ideas from the world’s top marketing thinkers. With new and innovative marketing techniques developing at a rapid pace, LearnOutLoud has kept subscribers constantly updated with our Free Resource of the Day Emails. From this wide base of resources, we’ve carefully chosen the best, including several items from irreverent marketing guru Seth Godin, life advice from hotel-magnate Chip Conley, and the latest tips from the authors of the best-selling book Made to Stick. We also delve into resources that explore how marketing has become more and more about forming direct relationships between the customer and the business owner. Need to find new ways to sell more effectively to your customer base? Look no further:

1. Seth Godin on Standing Out

Seth Godin feels that days of status quo marketing through the television industrial complex are coming to an end. People are too busy to pay attention to the nonstop advertising of average products for average people. What grabs people’s attention is something remarkable, or rather something worth making a remark about. And their remarks spread the ideas or products to the world and make it a success. Learn about the cutting edge of spreading ideas with this talk by Seth Godin. This talk is available on streaming video and MP3 download from the TED.com website.

2. Marketing by Sharing

Jason Fried is the co-founder and President of web-based tools company 37signals and the author of the recent book Rework. He gave this talk at the Chicago Convergence conference about how companies need to stop hiding their secrets to success and start sharing the expertise knowledge they have about their field of business. He uses the example of chefs on television who give away all their recipes and cooking secrets, and who then become enormously successful. And he gives other examples of companies that have shared their knowledge to help market themselves instead of keeping their trade secrets behind closed doors. This talk is available on streaming video from YouTube.

3. Made to Stick

Check out this talk from the co-author of Made to Stick: Why Some Ideas Survive and Others Die delivered at the Books Inc. bookstore. Author Chip Heath talks about his extensive research into why certain things have stuck with the public as common collective knowledge. He discusses John F. Kennedy’s popular goal to put a man on the moon in 10 years, along with a few common falsehoods that have stuck such as “we only use 10% of our brains” and “the Great Wall of China is the only man-made structure you can see from outer space”. This lecture is available on streaming video from FORA.tv.

4. Relationships for Revenue Growth

Master networker and Never Eat Alone author Keith Ferrazzi delivers a talk at the “YES WE CAN” Avon Global Summit on the power of building great relationships in business. While many people have casual business associates, Ferrazzi demands that the business relationships we build need to go deeper and that we need to seek to enable others to contribute. When many people in the business world today don’t have time to focus on networking and relationship building, Ferrazzi tries to show how connecting to business associates on a personal level can open doors which we’d never thought existed, and he provides many examples of this in action. His talk gets a great response from the ladies of Avon. It’s available on streaming video from YouTube on the “keithferrazzi” channel and if you enjoyed it there are a number of other hour long talks which he delivered available on his YouTube channel.

5. All Marketers are Liars – Seth Godin speaks at Google

Seth Godin is one of the most popular business authors of our era with best-selling books like All Marketers are Liars and Permission Marketing. Seth recently gave a presentation at the Good Experience Live (GEL) conference on the subject of things that are “broken. It’s both entertaining and eye-opening to get Seth’s perspective on what’s wrong with the state of the world. Enjoy this video presentation courtesy of Google Video.

6. Chip Conley: Measuring What Makes Life Worthwhile

While businesses are obsessed with measuring the metrics of the tangible elements of their business, hotelier and author of Peak: How Great Companies Get Their Mojo from Maslow Chip Conley makes a strong case for businesses to measure the intangibles of business such as the feelings of customers or whether the employees find their work meaningful. After studying the “hierarchy of needs” developed by psychologist Abraham Maslow, Conley realized that there was a lot more to his business than making sure his customer’s basic needs were met. He set out to measure and improve the metrics of intangible benefits to his customers and employees, and his hotel business boomed to become the second largest group of boutique hotels in the world. This TED talk is available on MP3 audio download and streaming video.

7. Brendon Burchard Video Presentations

Brendon Burchard is the founder of Experts Academy which teaches people how to share their expertise and get their message out there, and earn money while doing so. He has authored Life’s Golden Ticket and his latest bestselling book that just came out is The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice. On his website BrendonBurchard.com, Brendon offers a lot of free video presentations and he currently includes a free 12-minute walk through of a chapter from his book which contains 10 steps on how to become a Millionaire Messenger. In other videos he shares inspiring stories including talking about the near fatal car accident he was in when he was 19 years old that turned his life around. Brendon Burchard has worked closely with personal growth guru Tony Robbins, and he’s got a very dynamic way of presenting his advice. Watch some of his videos today!

8. Rory Sutherland: Life Lessons from an Ad Man

Ad man Rory Sutherland takes a look at his profession and shows how advertising makes regular things valuable and that this perceived value is often just as satisfying as what we consider “real” value. He makes many telling jokes about this matter such as why don’t we sell placebos as medication if they’re actually shown to work in the perception of the ailing person. Throughout the talk he makes his point that advertising can often do a better job at spreading an idea or a product than rational problem solving.

9. Johanna Blakley: Lessons from Fashion’s Free Culture

Johanna Blakley delivers an eye-opening talk on copyrights in the world of fashion. Because the courts have deemed garments as too utilitarian to be copyrighted, the fashion industry has a complete lack of copyrights when it comes to their designs. They do have trademarks over their brands, but when it comes to the design anyone can copy it. This has led to the fashion imitations we are familiar with, but Blakley points out this hasn’t really hurt the industry because the customers who are buying the fakes are not the same as the customers who buy the real thing. If anything Blakley feels this has spawned creativity in fashion as designers are able to mix and match with any designs throughout history and they increasingly try to make designs that can’t easily be copied. Blakley points to other industries where items can’t be copyrighted and she feels that the struggling industries of movies, books, and music might need to update their ideas on copyright in this new digital age.