July 19, 2006

DRM-free MP3s from Y! Music???

Very cool blog post from Ian Rogers over at Yahoo! Music about their desire to sell content as DRM-free MP3s rather than protected WMA files (which among other things do not play on iPods). Ian makes the great point that music companies are already selling DRM-free content whenever they sell a CD. Sure there’s an extra step involved of ripping that track to mp3 but what high school/college student doesn’t know how to do that these days?

I’ve been making a similar point to publishers for a while now. At LearnOutLoud we currently have the largest selection of DRM-free spoken word audio content of any site on the Net. And our selection is set to triple or quadruple by year’s end (stay tuned!). We’re able to pay the publishers we work with a whole heck of a lot more because we don’t have the costs associated with implementing and servicing DRM’ed content. And our customers benefit because they don’t have to worry about tedious stuff like authorizing computers or devices, not being able to listen to their stuff both at home and at the office, etc.

I was interviewed last week by someone writing a paper on DRM and they asked what I thought the future of DRM would be in five years. I said (and it was indeed Ian who I first heard this from) that either we’ll see no DRM whatsoever or the DRM that will be there will be so transparent that it won’t bother you and you won’t even know that it’s there.

Sadly, that’s not the case today. I’m a huge fan of the Rhapsody music service but there are times when I’ve driving and trying to listen to my Rhapsody music and DRM issues make me want to toss my Zen player onto the 405. Customers are becoming increasingly wary of this and so unless things get better soon I think you’re going to see more people moving to DRM free audio services in the future.

Hopefully Yahoo! Music can pull a DRM-free service off. I’m definitely rooting for them.