Audiobooks Narrated by
Bernadette Jiwa
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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story....
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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate.
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Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story....
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Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies.
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Marketing is not a department - it's the story of how you create difference for your customers.
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