Simon Sinek Audio & Video

Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations.

The future is always bright…if you know where to look. Join me each week for A Bit of Optimism - I talk to inspiring people who teach me more about life, leadership and general interesting things.

From the New York Times best-selling author of Start with Why and Leaders Eat Last, a bold framework for leadership in today's ever-changing world.

The New York Times best seller by the acclaimed, best-selling author of Start With Why and Together Is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the Workplace" (150+ million views).

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike?

Simon Sinek's mission is to help people wake up every day inspired to go to work and return home every night fulfilled by their work.

Simon Sinek is the bestselling author of Start With Why and Leaders Eat Last, which have helped organizations around the world inspire their people to reach new heights.

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers…