Simon Middleton
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by Simon Middleton
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You don't need a marketing degree or intensive training to build an attention-grabbing brand....
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by Simon Middleton
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engages in marketing every single day.
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