Rory Sutherland
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by Rory Sutherland
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Online Video (Free)
Ad man Rory Sutherland takes a look at his profession and shows how advertising makes regular things valuable and that this perceived value is often just as satisfying as what we consider "real" value.
2.
by Rory Sutherland
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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend-"one of the leading minds in the world of branding" (NPR)-explores the art and science of conjuring irresistible products and ideas.
3.
by Rory Sutherland
Available on:
Online Video (Free)
It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.
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