Robert H. Frank Audio & Video

Introduces microeconomic theory and applies it to problems faced by managers. Topics include supply and demand, consumer behavior, pricing when a firm has market power, and the role of contracts.

Author Robert Frank discusses his book "The Economic Naturalist: In Search of Explanations for Everyday Enigmas" as a part of the Authors@Google series.

Although middle-income families don't earn much more than they did several decades ago, they are buying bigger cars, houses, and appliances....

Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, Richistan tells the real story of a new gilded age. The recent explosion of wealth has created a new breed of multimillionaires.

How important is luck in economic success? No question more reliably divides conservatives from liberals.

Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist....

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.