Robert Cialdini Audio & Video

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

The Power of Pre-Suasion with Robert Cialdini. What separates effective communicators from truly successful persuaders? The world's foremost expert on influence reveals the results of three decades of research.

The best leaders know how to communicate clearly and persuasively.

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, your spouse, your kids, or even your friends.