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by Howard Behar
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We all love the fairy tales we grew up on, creating a world in which good always wins over evil, where those whose hearts are true and who do the right thing come out on top.
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by Howard Behar
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It’s Not about the Coffee outlines a simple approach to success: focus on people over profits. It presents ten enduring principles that Howard Behar, who helped shape the Starbucks organization, has used in his own life and has practiced as a leader and in developing leadership at one of the most respected companies in the world.
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