Eric Ries Audio & Video

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Entrepreneur and best-selling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds…

In his best-selling, first book, The Lean Startup, entrepreneur Eric Ries laid out a new road map to success for startups of all shapes and sizes, kick-starting a movement that quickly spread across the industry and inspired a generation of entrepreneurs.

What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?

After the publication of his New York Times best-selling book, The Lean Startup, entrepreneur and author Eric Ries traveled the world helping companies of every size adopt the Lean Startup approach in order to become more nimble and experimental no matter what their mission.

Google hosts Eric Ries author of, "The Lean Startup". The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions.

It's a bracing reality of 21st-century business: Most start-ups fail. What matters is how companies respond to failure - and how they break bad habits to foster innovation. In this invigorating conversation...