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by David Aaker
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Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market....
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by David Aaker
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Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.
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