Brian Solis Audio & Video

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers.

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture.

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share.

Somewhere along the way, we got distracted. As much as we multitask, love our devices, and feel like we're in control, deep down we know that something is off.

Rethink your business model to incorporate the power of "user" experiences.

The End of Business As Usual explores the complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it....

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers....