Your every significant choice -- every important decision you make -- is determined by a force operating deep inside your mind: your perspective on time -- your internal, personal time zone. This is the most influential force in your life, yet you are virtually unaware of it. Once you become aware of your personal time zone, you can begin to see and manage your life in exciting new ways.

In The Time Paradox, Drs. Zimbardo and Boyd draw on thirty years of pioneering research to reveal, for the first time, how your individual time perspective shapes your life and is shaped by the world around you. Further, they demonstrate that your and every other individual's time zones interact to create national cultures, economics, and personal destinies.

Philip Zimbardo is professor emeritus of psychology at Stanford University and has also taught at Yale University, New York University, and Columbia University. His informative website, www.prisonexperiment.org, is visited by millions every year. Visit the author's personal website at www.zimbardo.com.