Robert Cialdini: The Power of Pre-Suasion by Robert Cialdini on Free Online Video

Robert Cialdini is the bestselling author of books on persuasion including Influence: The Psychology of Persuasion and the book he addresses in this talk Pre-Suasion: Channeling Attention for Change. Citing numerous social and psychological studies, Cialdini explains in this talk what he means by "pre-suasion". Through cueing people properly towards one's goals before negotiating, one can achieve better end results. Cialdini provides many examples of getting people in the right state of mind so that one can more readily convince their targeted audience of the desired outcome. In the Q&A part of this talk, Cialdini addresses how this type of manipulation can be conducted ethically.

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Robert Cialdini: The Power of Pre-Suasion

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