David Kord Murray visits Google's Mountain View, CA headquarters to present his book "BORROWING BRILLIANCE: The Six Steps to Business Innovation by Building on the Ideas of Others". This event took place on September 9, 2009, as part of the MarketingTalks@Google series.David Kord Murray visits Google's Mountain View, CA headquarters to discuss his book "Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others." This event took place on September 9, 2009, as part of the Marketing Talks@Google event.
Everyone needs to innovate to survive - it's a crucial component for any business. Murray makes the case that innovation can be as easy as knowing where to borrow ideas from and how to connect them to create the Next Big Thing, rather than starting from scratch. Watch this talk to get ideas for your own work, and how to build on others' innovations to create your own.