Marketing by Sharing by Jason Fried on Free Online Video

Jason Fried is the co-founder and President of web-based tools company 37signals and the author of the recent book Rework. He gave this talk at the Chicago Convergence conference about how companies need to stop hiding their secrets to success and start sharing the expertise knowledge they have about their field of business. He uses the example of chefs on television who give away all their recipes and cooking secrets, and who then become enormously successful. And he gives other examples of companies that have shared their knowledge to help market themselves instead of keeping their trade secrets behind closed doors. This talk is available on streaming video from YouTube.

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