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Rory Sutherland: Life Lessons from an Ad Man
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TED Talks
Rory Sutherland: Life Lessons from an Ad Man
by
Rory Sutherland
Video
Title Details
Author
Rory Sutherland
Publisher
TED Talks
Running Time
16 Min.
LearnOutLoud.com Review
Ad man Rory Sutherland takes a look at his profession and shows how advertising makes regular things valuable and that this perceived value is often just as satisfying as what we consider "real" value. He makes many telling jokes about this matter such as why don't we sell placebos as medication if they're actually shown to work in the perception of the ailing person. Throughout the talk he makes his point that advertising can often do a better job at spreading an idea or a product than rational problem solving.
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