Reputation Economics: Why Who You Know is Worth More Than What You HaveKlein details the ins and outs of reputation economics and how it incorporates all of the intangibles that make us human beings, such as the things we value, what kind of customer service we prefer, and what types of goods and services speak to us as individuals. Readers will be shocked to learn why exchanges in the realm of reputation economics don't require financial systems to operate, and that a person's reputation can be used as a powerful and effective tool to ensure a consumer's welfare, without influence from massive institutions.
For the first time, the internet has removed all the limiting factors that have kept these methods of interaction underground, and Klein describes how they are being used by major corporations as marketing tools, and by the general public to bypass traditional sales channels. He details the ultra-current data analyses industry, including what types of information corporations gather about their customers, why they so often use it incorrectly, and how savvy consumers and small retailers are creating a symbiosis that works best for all parties.