The Wisdom of Designing Cradle to Cradle by William McDonough on Free Online Video

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The Wisdom of Designing Cradle to Cradle

by William McDonough

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Title Details

Author

William McDonough

Publisher

TED Talks

Running Time

20 Min.

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5.0 Stars Based on 1 rating

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Green-minded architect and designer William McDonough presents many of his ideas for creating sustainable businesses which he introduced in his book Cradle to Cradle. By creating products, buildings, and more that are non-toxic and reusable he shows how they can not only have a positive environmental affect but also how they can be profitable for companies in the long run. He presents many of the designs that his architectural firm has created for companies around the world. This TED talk is available on streaming video and video download.

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