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The Science Behind Social Networks and Social Influence
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If you think you're in complete control of your destiny or even your own actions, you're wrong. Every choice you make, every behavior you exhibit, and even every desire you have finds its roots in the social universe. Nicholas Christakis explains why individual actions are inextricably linked to sociological pressures; whether you're absorbing altruism performed by someone you'll never meet or deciding to jump off the Golden Gate Bridge, collective phenomena affect every aspect of your life. By the end of the lecture Christakis has revealed a startling new way to understand the world that ranks sociology as one of the most vitally important social sciences.
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