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Richard Thaler on Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler

Richard Thaler on Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler

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56 Min.
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In this Authors@Google talk, notable behavioral economist Richard Thaler talks about his book Nudge: Improving Decisions about Health, Wealth, and Happiness . He explains behavioral economics and how behavioral economists often have different ideas about the way humans act than other economists. He then goes into the basics of Nudge by demonstrating that through little changes in the environment individuals and organizations can create dramatically different outcomes through what he calls "paternal libertarianism". He gives many examples of ways that this works in everyday life and it will certainly get you thinking of little changes you can make in your own life or in your workplace for influencing behavior. This program is available on streaming video through YouTube.


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