Made to Stick by Chip Heath on Free Online Video

Check out this talk from the co-author of Made to Stick: Why Some Ideas Survive and Others Die delivered at the Books Inc. bookstore. Author Chip Heath talks about his extensive research into why certain things have stuck with the public as common collective knowledge. He discusses John F. Kennedy's popular goal to put a man on the moon in 10 years, along with a few common falsehoods that have stuck such as "we only use 10% of our brains" and "the Great Wall of China is the only man-made structure you can see from outer space".

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Made to Stick

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