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Outsmarting Goliath
How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known |
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Title Details
Running Time
8 Hrs. 30 Min.
Description
Why do many consumers turn automatically to brand-name products and services, even when they often deliver one-size-fits-all service and impersonal sales help? Yet a single phone call, a cleverly crafted letter, a winning ad, or a face-to-face presentation can change a customer’s perception. The small up-starter can use these tips to capture more clients and give Goliath a headache.
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