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On Selling
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Title Details
Running Time
4 Hrs. 56 Min.
Description
Learn the art of selling from the best selling author of What They Don't Teach You at Harvard Business School. Drawing on his personal experience, Mark McCormack focuses on key disciplines and shares his philosophy in the candid anecdotal style that has made him an international success. Expanding on the 3 basic tenets of salesmanship - how to identify the customer, how to reach the customer, and how to persuade the customer to buy - McCormack guides you through the steps that every salesperson must master. You'll learn how to gauge how well you're doing at any stage in the sales process, how to tailor your sales style to the situation at hand, the secrets of turning a first-time customer into a lifelong customer, and much more.
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