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Guerrilla P.R.
Waging an Effective Publicity Campaign Without Going Broke |
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Description
If you think you need big bucks to promote your product, your company, or yourself, think again. Michael Levine, the cofounder of Levine Schneider Public Relations, shows how you can get your message out there without hiring an expensive publicist. Learn about the methods he uses to get publicity for his celebrity clients and how to adapt them to fit your budget. He even provides an all-important list of start-up contacts. In a clear, concise, and practical way, Levine tells you exactly how to bridge the gap between you and the public - and not go broke while doing it.
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