Just having the best idea, product, service, presentation or proposal is no longer enough in these dizzyingly competitive times. Getting a commitment to action from your investors, leaders, customers or colleagues is vital. This book helps you become a master of gaining commitment to action by learning how to ask.

You've finally plucked up the courage to ask for something: the afternoon off; a pay rise. Then comes that crucial moment where you wait with baited breath for the response. It's tense, but it doesn't have to be. You just need to master the art of 'the ask'.

Taking a direct, light'hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth providing a set of proven tools and techniques for getting to 'yes,' every time. He instils readers with the confidence to ask bigger, more often and even ask for the impossible - and to get it. Based on sound psychological principles, Straight To Yes! offers lots of winning ways to make requests that get you to 'yes'. Wholly practical in style and content, the book features accessible, straightforward techniques readers can put into action immediately.