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This Author: Eliyahu M. Goldratt
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The Goal by Eliyahu M. Goldratt

The Goal

A Process of Ongoing Improvement

by Eliyahu M. Goldratt


Title Details

Narrator
Publisher
 
Unabridged Edition
Running Time
11 Hrs. 30 Min.

Description

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business -- a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it's used by thousands of companies and taught in hundreds of business schools. The second revised edition includes the author's personal story, "My Saga."


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