Sell Your Ideas the Steve Jobs Way by Carmine Gallo on Free Online Video

In this short lecture from the Stanford Graduate School of Business, communications coach Carmine Gallo uses Steve Jobs as a model for how anyone can sell their ideas more effectively. As Gallo puts it, you can have the greatest product idea in the world, but if you canвЂ™t convince another person why itвЂ™s so great, it doesnвЂ™t matter. Gallo provides videos of JobsвЂ™ legendary keynote addresses, demonstrating how he sold the iPad, iPhone, and other devices in a way that proved irresistible to the consumer. With each example, Gallo shows how Jobs was able to simplify his message; putting raw numbers into context, emphasizing imagery over wordy speeches, and ultimately selling not just a product, but a dream.

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