Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things. Be the Best at What Matters Most is about the one essential strategy for those who are or want to be business leaders, entrepreneurs, owners, or managers. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high-quality performance, consistency, and relentless improvement. Thought-provoking questions, activities, and action steps are built into every section of the book.

Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for 30 years and has worked with hundreds of companies to help them create and sustain success. Be the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit.