In his best-selling, first book, The Lean Startup, entrepreneur Eric Ries laid out a new road map to success for startups of all shapes and sizes, kick-starting a movement that quickly spread across the industry and inspired a generation of entrepreneurs. Now he's back with his latest, The Startup Way, examining different kinds of companies and organizations beyond the startup and how they can leverage key entrepreneurial tactics and principles to grow and create impact in today's fast-paced economy.Case studies include icons such as General Electric (GE) and Toyota, tech heavyweights such as Amazon and Facebook, and Silicon Valley darlings such as Airbnb and Twilio. They also include nongovernmental organizations (NGOs) and governments. So whether you're an entrepreneur, a startup employee, a consumer or just plain curious, Ries has insights for you!