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This Author: Nerys Fuller-Love
This Narrator: Gabrielle Baker
This Publisher: Gildan Media

Absolute Essentials of Entrepreneurship by Nerys Fuller-Love

Absolute Essentials of Entrepreneurship

by Nerys Fuller-Love


Title Details

Narrator
Publisher
 
Unabridged Edition
Running Time
4 Hrs. 49 Min.

Description

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.

Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation, and culture are also examined as well as entrepreneurial strategies for finance and marketing.

This book provides a unique expert overview for students of entrepreneurship, while the practical insights will also be useful in applications for budding entrepreneurs.


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