Marc Ecko and Senior Editor of Complex, Rob Kenner discuss "Unlabel".UNLABEL: Selling You Without Selling Out is Marc Ecko's success story of the bruising mistakes and remarkable triumphs of his rollercoaster journey from misfit kid to CEO of Eck? Unltd and Complex Media. He reveals his hard-earned Authenticity Formula for building a "guts-to-the-skin brand (one that stays true to you). His keys to authenticity and in turn success are: Unique Voice, Truthfulness, Capacity for Change, Emotional Impact, and Imagination.