A deeply revealing memoir of big wins and hard lessons from a seasoned executive caught smack in the middle of the trillion-dollar soft power struggle pitting China against Hollywood, the NBA, and American business.

"Paced like a thriller...Chris Fenton's bracingly candid business memoir Feeding the Dragon takes (listeners) deep behind the scenes of Hollywood's shaky foothold in China. Dealing at the highest levels with Chinese government officials and major American brands like Disney, Marvel, and the NBA, (Fenton) defied authorities on both sides of the superpower divide to make billions - and history.

Thanks to a brisk, (engaging) storytelling style and an evenhanded, insider-level perspective...Feeding the Dragon manages to be both timeless and timely. Captivating details on Robert Downey Jr., LeBron James, Kurt Cobain, (and) Michael Phelps...(among others) will enthrall average fans and aspiring moguls alike. But the beating narrative heart remains Fenton's down-to-earth recounting of a headline-making journey.

Ultimately, the intrepid exec builds a compelling case for the power of "cultural diplomacy": mutually-beneficial, soft power-sharing exchanges as a better way forward than the hardliner battle lines being drawn across Beijing, Washington, and Los Angeles." (Jamie Bryan, Fast Company contributor)