Some people can take risks - move cross-country, switch careers, and give up everything to chase their dreams - with hardly a second thought. For others, looking before they leap is vital to making even simple decisions.Nick Tasler, research and development director for cutting-edge think tank TalentSmart, turns conventional wisdom on its head by explaining that there are actually two factors that determine whether an individual will be impulsive or cautious. The first is genetic and depends largely on the presence of the novelty-seeking gene - a genetic mutation that encourages risky behavior. The second is Tasler's theory of Conditional Impulsivity, in which the gravity of a particular situation can trigger unusually risky responses from a catious person.
By combining global research with real-world examples of extreme decision-making, Tasler teaches us how to thrive when faced with difficult choices. More than just an audiobook, The Impulse Factor provides a clear understanding of why we make the choices we do - and the tools to turn those decisions into something great.