She used to make the same mistakes we've all made with men - until she realized that the winning formula to attracting the right guy lay in skills she already had. As a successful saleswoman, Jess has practiced the techniques in promoting a product, finding the right approach, making the pitch, and closing deal after deal. Once she started to apply these same techniques to the dating scene, her love life made a complete 180, and she found herself with more interested men than she knew what to do with.