Is there a secret to winning all the time?

What is the Stuff Champions are made of?

What gives victorious teams that edge?

Six years after sports commentator and writer Harsha Bhogle and advertising and communication consultant Anita Bhogle (both IIM-A alumni) first explored these questions and more in The Winning Way, they are back with a new, revised edition, 'The Winning Way 2.0'.

They continue to fuse learnings from sports with managerial thinking and have added new perspectives and fresh examples to keep it relevant to the times. In doing so, they considerably enhance this book which continues at its core to be about the subject that Anita and Harsha are best-equipped to write on: Winning!

As has been proven many times over, ability is not a major distinguishing factor in success, especially as the level of competition increases. But if you combine your ability with the right attitude and the passion to excel, you too can become the best that you can be; which is indeed what winning is all about and is the universal formula for winning that The Winning Way 2.0 explores.