Why did Romney lose? How can Republicans win?

In A Bad Day on the Romney Campaign: An Insider's Account, Gabriel Schoenfeld, a senior adviser to the Republican presidential nominee Mitt Romney for nearly two years, for the first time speaks out about the internal failures of the 2012 campaign.

Why did Romney lose? The book illuminates the chain of errors that ultimately contributed to Romney's defeat. Schoenfeld's original conception - he zeroes in on a single gaffe on a single day, examining its genesis and its profound ripple effects on the presidential contest - makes A Bad Day on the Romney Campaign a uniquely fascinating contribution to our understanding of American politics and the challenges facing a Republican party that has lost the popular vote in five out of the last six presidential elections.

Adding to its interest, Schoenfeld does not shrink from pointing fingers and naming names. Unsparing in his criticism of some of his former colleagues, and presenting a candid appraisal of Romney's strengths and weaknesses, his objective is to launch a far-reaching debate about the way we go about choosing America's leader. Offering a remarkably candid discussion of how Romney and his team formulated domestic and foreign policy, the book is a powerful voice in the ongoing discussion of the future of the Republican Party written by a Romney campaign insider who is also one of America's premier analysts of public affairs.

A Bad Day on the Romney Campaign is for Republicans, Democrats, and all Americans. Rich with detail and full of high drama, it will be of interest to anyone who wants to go behind the scenes to gain an inside look at how our political system actually operates, with all of its charms and all of its flaws.