Persuasion is a central element of our daily lives. Whether it is a politician angling for a vote, a business advertising a product, a parent asking a child to get dressed, or a friend suggesting a certain restaurant for dinner, we are constantly trying to persuade others to our point of view, and experiencing others' attempts to persuade us.
Persuasion-along with its cousins: propaganda, manipulation, and coercion-has been part of the human experience for thousands of years. The 20th and 21st centuries, however, have seen the rise of mass media and an explosion of digital messaging, making it critical for savvy citizens today to understand the tools and science of persuasion.
Propaganda and Persuasion gives you a one-of-a-kind opportunity to explore the powerful, fascinating, and at times dangerous world of influence. Taught by Professor Dannagal G. Young of the University of Delaware, these 12 eye-opening lectures arm you with the tools of effective communication and the insight to understand-and perhaps resist-persuasion in all its forms.
As you will discover, the domains of persuasion and propaganda include politics, advertising, relationships, public health, social media, and more. Professor Young walks you through each of these, beginning with a historical account of persuasion. Here you will:
Go back to the time of Aristotle to learn about two types of persuasion, the rational "logos" (the head) and the emotional "pathos" (the heart), and the overlap between the two.
Witness the rise of the concept of "the masses" alongside newspaper and radio, as well as the development of the "publicity man" and the field of public relations.
Explore the dark side of propaganda as it was perfected during the Third Reich.
See how post-war America opened new opportunities for the advertising "Mad Men" of Madison Avenue.
Consider new challenges in our era of digital communications and social media.
Successfully navigating our contemporary world means understanding persuasion in speech, media, messaging, imagery, and more. Propaganda and Persuasion is an invaluable resource for your life as a citizen, colleague, consumer, and human being at large.