You're in the airport waiting for a flight when you spot the CEO of a company you've wanted to connect with for ages. He's also waiting for his flight. Your flight! Should you walk over? What would you say?

We've all been there. An opportunity presents itself and you have one chance to share your important message. In this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people.

Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic - just to intrigue and inspire the listener to want to hear more. Her best-selling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:

• Build a convincing case using six of the most consistently effective arguments
• Incorporate unique illustrations to bring your message to life
• Speak in your own authentic voice; the art is in your delivery!

In this newly updated edition, Sjodin offers her time-tested strategies and advice. Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.