One of the world's leading authorities on customer-centric business transformation, Lior Arussy delivers results - so when Fortune 500 companies see potentially disruptive change on their horizon, Arussy is the person they call. Founder and CEO of the global consulting firm Strativity Group, he's led more than 700,000 employees to embrace the drastic and continual change that is now their everyday reality - and thrive through it all.

The old business model of adapting to change for continued success is dead. Change is the new normal. There are no more periods of stability and predictability. There is only change. This continuous upheaval can undercut morale, decrease productivity, and decimate profits, or it can be a game-changing opportunity.

Arussy illuminates the path to opportunity. He helps corporate leaders and their employees view change as an opportunity to become invested, drive that change, and achieve more success and job satisfaction than if change were simply implemented from the top down.

Based on his experience working one-on-one with major corporate clients like Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC, and other Fortune 500 clients, Arussy shares his five-step Fit for Change program and guides change impacted employees and business owners from a victim mentality to one of participation and ownership. As Stephen Cannon, the former president and CEO of Mercedes-Benz USA, raves, "For anyone interested in building a thriving business, Lior Arussy's insights provide actionable steps to integrate into your plans for achieving success".