Everyone is a salesperson by some measure and selling is not a pushy, winner-take-all, macho act. It is an empathy-led, process-driven, knowledge-intensive discipline.

In his new book, Sell - the first book on the subject by an Indian practitioner of business - best-selling author and inspiration to generations of entrepreneurs Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective. Elaborating on the essential skills required to be a successful seller - whether of a product, a service, an idea, an organization or even personal skills - Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experiences and extensive reading to provide wise and profound insights and advice on making an impact on others and acquiring the power to influence their decisions.

A comprehensive and contemporary treatise on the art, science and 'witchcraft' behind selling, Sell will redefine the meaning of salesmanship.