Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.

This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

• Find common factors holding your sales back-and reverse them through channel optimization.
• Humanize sales with personas and relevant information at every turn.
• Understand why A/B testing is so incredibly critical to success, and how to do it right.
• Take your sales process to the next level with a rock solid, modern sales engagement strategy.

This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.