A complete course in do-it-yourself digital marketing in 14 bite-sized lessons.

The global recession has sent 10s of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business start-ups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online.

Pimp My Site fills that void: a complete, do-it-yourself toolkit structured as a 14-day course. Rather than fry listeners' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer, and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site offers much for beginners and advanced users alike.

Paula Wynne, a successful publicist, marketer, and award-winning online entrepreneur, is the best-selling author of Create A Successful Website and Pimp My Site. She is the founder of Remote Employment, an online job board dedicated to remote and home working, and recently launched iHubbub, a home business social network for start-ups, freelancers, authors, remote- and home-based workers to connect, network, and engage to support each other.