The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford - and give it to them - you will achieve outstanding results. This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to:
- Build your customer base
- Set yourself apart from the competition
- Answer the three crucial questions about any new product or service
- Leverage market research and focus groups to fuel better decisions
- Fulfill a basic emotional need for buyers
- Determine the correct price point for your offerings
- Become truly customer-focused
- Make the most of your distribution channels
- And more
Packed with practical strategies, this little book shows how to dominate your market in a big way.