How to Sell Anything to Anybody by Joe Girard on Audio Cassette

Joe Girard went from being a failure -- thrown out of high school, fired from over forty jobs, lasting only 97 days in the U.S. Army -- to being named in the Guinness Book of Records as "the world's greatest retail salesman" for 12 consecutive years.Now he shares the winning techniques that helped him become "the world's greatest retail salesman." In this step-by-step guide, he teaches listeners how to: read a customer like a book and keep that customer for lifeChange people reluctant to buy by selling them the right waydevelop priceless information from a two-minute phone callmake word-of-mouth your most successful toolclose a deal and make a friendOne of America's most sought-after speakers, Joe Girard appears before civic groups, religious organizations, and sales conventions of many major corporations, including General Motors, K-Mart, and IBM.

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