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Brand Warfare
10 Rules for Building the Killer Brand |
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Title Details
Running Time
4 Hrs. 14 Min.
Description
In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.
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