Whether you're facing an intimidating new boss, your own uncooperative kids, or the used-car salesman down the block, knowing how to negotiate skillfully can mean the difference between walking away a winner or a loser in the game of life. Now Herb Cohen shows you how to make it a "win-win" situation for everyone as the World's Greatest Negotiator reveals the secrets of successful negotiation. Herb Cohen earned the title of World's Greatest Negotiator through his involvement in such matters as the Iran hostage crisis and the Achille Lauro incident.Now, in this audio, New Perspectives on Negotiating, he illustrates how conscious inattention (caring, but not that much) can produce increased awareness, confidence, and a sense of mastery in all your interpersonal dealings. The listener will be given new insights into the negotiating process: how to eliminate barriers to creative problem solving, the magic words that produce success, and dealing with "ultimatums." In a productive and humorous fashion, Herb Cohen shows you how to come out a winner every time!