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This Author: Thomas J. Chermack
This Narrator: Mike Lenz
This Publisher: Berrett-Koehler Publishers

Using Scenarios by Thomas J. Chermack

Using Scenarios

Scenario Planning for Improving Organizations

by Thomas J. Chermack


Title Details

Narrator
 
Unabridged Edition
Running Time
5 Hrs. 10 Min.

Description

This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity.

To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking audiobook goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making - from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the ability to react quickly, anticipate major changes in the environment, and identify major opportunities.

Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than 15 years.


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