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Total Quality Management: Customers and Products
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Description
The new business management model begins with customer focus and ends with customer satisfaction. More and more companies are taking great initiatives to track their customers changing needs, improve their services, and encourage their employees to interact with customers on a regular basis. The consensus is that strong customer relationships lead to sustained growth and profitability. This program, coauthored by Baldridge Award Chairman Stephen George and well-known quality consultant Arnold Weimerskirch, explores how customer requirements and satisfaction dictate a company's direction and actions.
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